Garmin FR70 Men's Running Watch List Price: $199.99 Our Price: $169.99 You save $30.00! GARMIN FR70 $50 REBATE FOR STUDENT ATHLETES JAN. 15th - MAY 15th - VALID STUDENT ID REQUIRED Garmin FR70 Running Watch For Men With Pacing Capability This Garmin running watch is designed for men and delivers real-time pacing along with heart rate data. Polar RCX5 List Price: $349.95 Our Price: $279.95 You save $70.00! RCX5 Heart Rate Monitor - Multi-Sport Training Guidance The RCX5 has a dual frequency chest strap, offers training load, multi-sport training guidance, fast changes between sports and more. A great solution for cycling, running or triathlon. Timex Ironman Run Trainer List Price: $225.00 Our Price: $180.95 You save $44.05! IN STOCK NOW -Timex Run Trainer GPS Watch - No Chest Strap Timex Run Trainer offers pacing data, real-time distance, timers, stop watches and faster satellite acquisition. Suunto Quest Black List Price: $275.00 Our Price: $249.00 You save $26.00! Suunto Quest - Calories, Zones, Feedback, Great Looks Plus Speed and Distance Suunto Quest heart rate monitors offer loads of features and can be connected to optional foot pods, bike pods and GPS pods to get speed and distance. iPhone Ultimate Bike Pack List Price: $317.98 Our Price: $234.99 You save $82.99! Fisica Fitness Sensor Key - Turn Your iPhone Into A Bike Computer or Running Monitor With GPS & Heart Rate Turn your iPhone into a bike computer or running watch tracking heart rate, speed, distance, cadence and more. Edge 500 Red List Price: $389.99 Our Price: $369.99 You save $20.00! IN STOCK NOW Edge 500 Red Bike Computer - New Color GPS speed and distance, cadence, altimeter, power and more all in the bike computer used by many of the Garmin Cervelo Pro Cycling Team. Deluxe soft strap and cadence sensor deliver heart rate and cadence. Garmin Edge 200 List Price: $179.99 Our Price: $149.99 You save $30.00! IN STOCK NOW Garmin Edge 200 Bike Computer - speed, distance and maps The Garmin Edge 200 bike computer gives more recreational cyclists all of the facts without the fluff. Garmin FR70 Men List Price: $139.99 Our Price: $109.99 You save $30.00! Garmin FR70 Heart Rate Monitor - Heart Rate Data With Distance and Pacing Capability This Garmin heart rate monitor is designed for women and is a great value in a heart rate monitor with advanced features you'd expect to see in watches costing much more. Garmin Forerunner 610 (No Chest Strap) List Price: $369.99 Our Price: $349.99 You save $20.00! $50 REBATE FOR STUDENT ATHLETES JAN. 15th - MAY 15th - VALID STUDENT ID REQUIRED THE BEST OF THE 2011 GPS WATCH RELEASES -Our Favorite GPS Watch! The Garmin Forerunner 610 is the flagship of Garmin GPS watches, but it has a cycling mode too, loaded with GPS, features, heart rate monitor features, real-time pacing and more. The navigation speed from menu to menu is unreal. Polar RCX5 Tour de France Premium Bundle List Price: $569.95 Our Price: $499.99 You save $69.96! Polar RCX5 Tour de France Premium Bundle For Triathlon and Multi-sport - In Stock Now! The Polar RCX5 Tour de France Premium bundle is the top of the line product for triathlon and multi-sport but it is available for a limited time. Polar RCX5 Tour de France List Price: $369.95 Our Price: $319.99 You save $49.96! Polar RCX5 Tour de France Cycling Watch Limited Edition - Free Cadence Sensor, In Stock Now The Polar RCX5 Tour de France is a premier, limited edition cycling watch that easily converts to running or multi-sport events. Triathletes, cyclists and runners will all benefit. Polar RCX5sd - Run List Price: $419.95 Our Price: $344.95 You save $75.00! Great Package For Serious Runners -Polar RCX5 SD The Polar RCX5 has a dual frequency chest strap, offers training load, multi-sport training guidance, fast changes between sports and more. A great solution for cycling, running or triathlon.

Welcome to the Heart Rate Watch Company where physical fitness and technology come together. We know fitness electronics better than any other company on the internet so we can give you the best possible advice. We are out testing and using heart rate monitors, bike computer devices and GPS watch designs, among other products. Essentially, we offer you the best in high-tech gadgetry, designed to make your workouts more effective, efficient and safe.

We don't just sell this product either we test it, use it and even sponsor a bike racing team. Here is the Team Photo.

The Heart Rate Watch Company was founded by Rusty Squire, the first skier in history to pull off 300,000 vertical feet in a single day. He set a world record at Big Sky, Montana, in his effort to raise money for children facing the devastation of cancer. As a former member of the U.S. Ski Team, a three-time NCAA All-American and all-around serious athlete, Rusty focuses his attention on delivering consumers the best products like Polar heart rate monitors to optimize their exercise time and get the most out of their efforts.

At the Heart Rate Watch Company we carry a variety of heart rate monitor watches that are created to lend the power of technology to the pursuit of getting into shape and staying that way. Whether you are training for a marathon or you have just started a workout program for the first time ever, you can benefit from such products as:

A Polar heart rate monitor is used to help maximize the effectiveness of workouts while also assisting users in pacing themselves to avoid pushing too hard, too fast when beginning a program. A heart rate monitor watch will improve your fitness level. These devices will help you measure recovery, maximum heart rate and resting heart rate. We carry a wide selection of heart rate monitors, like running watches, strapless heart rate monitors and more from top brands like Garmin and Polar.

Bike computers - A bike computer is a powerful tool to maximize the effectiveness of workouts. It can accurately measure speed, distance, power, pedal cadence and heart rate. A modern bike computer comes equipped with GPS with advanced mapping features. With a bike computer you'll know how long, how far, how fast, and learn to master your pacing, which is key for success in cycling.

GPS watches - The GPS watch have certainly redefined accuracy for speed and distance. GPS watches can measure power output, heart rate, speed, distance and more. The Garmin Forerunner 610, the Garmin Forerunner 310XT, the Garmin Forerunner 410, and the Garmin Forerunner 210 are Garmin's models. Polar has many compatible models that use a GPS sensor including the Polar RCX5. Polar and Garmin are leaders in GPS watch technology.

In addition to our huge watch selection, GPS watch designs and bike computer devices, we also carry a number of other products meant to help you get in shape and stay that way. We are proud to also offer pedometers and more.

When you put your trust in the Heart Rate Watch Company, you will quickly find out that you are our top concern. Our goal is to provide you with the highest level of customer service and to answer all of your questions personally so you get the right product to best fit your needs. We don't outsource customer service and even Rusty insists on taking calls himself. Your questions are answered in real-time by real experts.

Whether you are looking for a GPS watch, a bike computer or a Polar heart rate monitor, we are here to help you guaranteed!

Here are the 6 simple rules we live by:

1. Never send a customers call overseas - EVER.
2. Ask customers questions and then listen so you can help them find what they are looking for - ALWAYS.
3. Make sure the person talking with the customer is an OWNER.
4. If the customer needs additional service like a watch programmed prior to shipping - THAN JUST DO IT!
5. If you can't meet an expectation than TELL THEM SO.
6. If a product gets broken or lost than ALWAYS MAKE IT RIGHT (and do so quickly).

We know this sounds simple but it is a philosophy that few others seem to live by. Your shopping experience with us will be helpful and always SECURE.

We believe that with a heart rate monitor, GPS watch or bike computer that service, knowledge and expertise DO make a difference and that the entire world is not a commodity. These devices are simply too sophisticated to be treated as a commodity and product knowledge really does matter.