Garmin FR70 Men List Price: $139.99 Our Price: $109.99 You save $30.00! Garmin FR70 Heart Rate Monitor - Heart Rate Data With Distance and Pacing Capability This Garmin heart rate monitor is designed for women and is a great value in a heart rate monitor with advanced features you'd expect to see in watches costing much more. Garmin Forerunner 910XT List Price: $479.99 Our Price: $449.95 You save $30.04! IN STOCK and shipping starting February 20th Garmin 910XT Waterproof GPS Watch The Garmin Forerunner 910XT adds many features to the already successful Garmin triathlon watch. Polar RCX5 Bike List Price: $369.95 Our Price: $281.99 You save $87.96! Polar RCX5 Bike - Great Cycling Functions and Data The Polar RCX5 Bike is a premier cycling watch that easily converts to running or multi-sport events. Triathletes, cyclists and runners will all benefit. Garmin FR70 Women's Running Watch List Price: $199.99 Our Price: $169.99 You save $30.00! GARMIN FR70 $50 REBATE FOR STUDENT ATHLETES JAN. 15th - MAY 15th - VALID STUDENT ID REQUIRED Garmin FR70 Running Watch For Women With Pacing Capability This Garmin running watch is designed for women and delivers real-time pacing along with heart rate data. Polar RCX5 G5 List Price: $469.95 Our Price: $369.95 You save $100.00! Polar RCX5 G5 - Super Small GPS Sensor The Polar RCX5 G5 GPS watch offers the smallest GPS sensor Polar has ever built. This now makes Polar more attractive as a GPS option. Suunto Quest List Price: $275.00 Our Price: $249.00 You save $26.00! Suunto Quest - EXTRA EASY TO USE, Calories, Zones, Feedback, Great Looks Plus Speed and Distance Suunto Quest heart rate monitor offers loads of features and can be connected to optional foot pods, bike pods and GPS pods to get speed and distance. UNIQUE FEATURES: Use Suunto Movestick to get a detailed training analysis. Add a bike pod or foot pod to get speed and distance for any outdoor sport. Edge 500 Red List Price: $389.99 Our Price: $369.99 You save $20.00! IN STOCK NOW Edge 500 Red Bike Computer - New Color GPS speed and distance, cadence, altimeter, power and more all in the bike computer used by many of the Garmin Cervelo Pro Cycling Team. Deluxe soft strap and cadence sensor deliver heart rate and cadence. Suunto M4 Heart Monitor Men List Price: $169.00 Our Price: $119.95 You save $49.05! Suunto M4 Heart Monitor - EASY TO USE, Advice, Zone Alerts, Calories and Style A Suunto M4 heart monitor offers tons of features, zones, calories and more. Plus two great styles for women and one for men. UNIQUE FEATURES: Use optional Suunto Movestick to get a detailed training analysis on Movescount software allowing you to better manage your training. Garmin Edge 200 List Price: $179.99 Our Price: $149.99 You save $30.00! IN STOCK NOW Garmin Edge 200 Bike Computer - speed, distance and maps The Garmin Edge 200 bike computer gives more recreational cyclists all of the facts without the fluff. Garmin 210 Women List Price: $279.99 Our Price: $249.99 You save $30.00! $50 REBATE FOR STUDENT ATHLETES JAN. 15th - MAY 15th - VALID STUDENT ID REQUIRED Best Looking and Easiest To Use Women's GPS - Two button simplicity with heart rate, intervals, mapping, pace and more. The Garmin 210 running watch includes built-in interval training, a premium chest strap, real time pace and average pace, plus lots of data. iPhone Protector Bike Case List Price: $69.99 Our Price: $59.99 You save $10.00! iPhone Protector Case Protects Your iPhone While Cycling Keep your iPhone front and center for bike rides plus have access to tunes and touch screen. Polar FT40 List Price: $169.95 Our Price: $114.99 You save $54.96! GIANT POLAR SALE - Polar FT40 Women's - Hot, New White Color Polar FT40 heart monitors help you get in the fat burning zone and stay there. It is the ultimate training partner for those serious about weight loss.

Welcome to the Heart Rate Watch Company where physical fitness and technology come together. We know fitness electronics better than any other company on the internet so we can give you the best possible advice. We are out testing and using heart rate monitors, bike computer devices and GPS watch designs, among other products. Essentially, we offer you the best in high-tech gadgetry, designed to make your workouts more effective, efficient and safe.

We don't just sell this product either we test it, use it and even sponsor a bike racing team. Here is the Team Photo.

The Heart Rate Watch Company was founded by Rusty Squire, the first skier in history to pull off 300,000 vertical feet in a single day. He set a world record at Big Sky, Montana, in his effort to raise money for children facing the devastation of cancer. As a former member of the U.S. Ski Team, a three-time NCAA All-American and all-around serious athlete, Rusty focuses his attention on delivering consumers the best products like Polar heart rate monitors to optimize their exercise time and get the most out of their efforts.

At the Heart Rate Watch Company we carry a variety of heart rate monitor watches that are created to lend the power of technology to the pursuit of getting into shape and staying that way. Whether you are training for a marathon or you have just started a workout program for the first time ever, you can benefit from such products as:

A Polar heart rate monitor is used to help maximize the effectiveness of workouts while also assisting users in pacing themselves to avoid pushing too hard, too fast when beginning a program. A heart rate monitor watch will improve your fitness level. These devices will help you measure recovery, maximum heart rate and resting heart rate. We carry a wide selection of heart rate monitors, like running watches, strapless heart rate monitors and more from top brands like Garmin and Polar.

Bike computers - A bike computer is a powerful tool to maximize the effectiveness of workouts. It can accurately measure speed, distance, power, pedal cadence and heart rate. A modern bike computer comes equipped with GPS with advanced mapping features. With a bike computer you'll know how long, how far, how fast, and learn to master your pacing, which is key for success in cycling.

GPS watches - The GPS watch have certainly redefined accuracy for speed and distance. GPS watches can measure power output, heart rate, speed, distance and more. The Garmin Forerunner 610, the Garmin Forerunner 310XT, the Garmin Forerunner 410, and the Garmin Forerunner 210 are Garmin's models. Polar has many compatible models that use a GPS sensor including the Polar RCX5. Polar and Garmin are leaders in GPS watch technology.

In addition to our huge watch selection, GPS watch designs and bike computer devices, we also carry a number of other products meant to help you get in shape and stay that way. We are proud to also offer pedometers and more.

When you put your trust in the Heart Rate Watch Company, you will quickly find out that you are our top concern. Our goal is to provide you with the highest level of customer service and to answer all of your questions personally so you get the right product to best fit your needs. We don't outsource customer service and even Rusty insists on taking calls himself. Your questions are answered in real-time by real experts.

Whether you are looking for a GPS watch, a bike computer or a Polar heart rate monitor, we are here to help you guaranteed!

Here are the 6 simple rules we live by:

1. Never send a customers call overseas - EVER.
2. Ask customers questions and then listen so you can help them find what they are looking for - ALWAYS.
3. Make sure the person talking with the customer is an OWNER.
4. If the customer needs additional service like a watch programmed prior to shipping - THAN JUST DO IT!
5. If you can't meet an expectation than TELL THEM SO.
6. If a product gets broken or lost than ALWAYS MAKE IT RIGHT (and do so quickly).

We know this sounds simple but it is a philosophy that few others seem to live by. Your shopping experience with us will be helpful and always SECURE.

We believe that with a heart rate monitor, GPS watch or bike computer that service, knowledge and expertise DO make a difference and that the entire world is not a commodity. These devices are simply too sophisticated to be treated as a commodity and product knowledge really does matter.